This is one of the pieces I highlighted (highlit?) when I spoke recently at the Picture Story Symposium. It's an anti-"choose-your-own-adventure." You're told to read it one way, but if you ignore the instructions and read it like a normal comic, you'll see what's really going on.
As I said at the symposium, I consider it a powerful rhetorical device to put panels on a page and then direct the reader not to look at them.
This ran in Boing Boing, back when it was still a magazine.
1 hour ago